My favorite Jobs quote was, “Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected.” Jobs was notorious for pushing his employees. He famously would tell developers that their versions of operating systems and hardware weren’t good enough – before he had even seen the demo! He was usually right, as peeved employees would go back to the drawing board to spite him – and create better products.

Lesson: These days, it’s not hard to find small businesses competent at doing the basics. They follow rules. They do what is expected of them for the agreed-upon price. This is all fine and dandy, but consider the following questions:

  • What about companies that go above and beyond?
  • What if they do more for less?
  • What if they throw in some extra goodies or functionality?

Source: Cox Business