Microsoft Announces Microsoft HoloLens →

Vlad Savov for The Verge:

Microsoft has just revealed its next great innovation: Windows Holographic. It’s an augmented reality experience that employs a headset, much like all the VR goggles that are currently rising in popularity, but Microsoft’s solution adds holograms to the world around you.

Microsoft HoloLens looks really, really cool. As does Google Glass, Facebooks Oculus Rift and Sonys Project Morpheus. A lot of big companies are betting a lot of money that head-mounted displays are going to be a thing, when there’s not a single successful, widely available product in the product category.

Are head-mounted displays – virtual reality or otherwise – going to be the next big thing? Maybe. If they are, these companies are well positioned to dominate the market. If they aren’t, a lot of big companies are going to lose a lot of money.